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26 Nov 2024
Louis Vuitton launches a game based on puzzles to be solved as a team
Journal du Luxe
The luxury house unveils Enigma, a collaborative quest spread over five days. Presented on Discord until the end of the week, this initiative is intended to mark Louis Vuitton's first anniversary on the social platform.
A little more than a year after its arrival on the network, Louis Vuitton intends to reward the loyalty of its Discord community with the launch of a game designed specifically for its 8000 members.
Presented from November 26 to 30, "Enigma" is a digital quest where the brand offers a riddle to players every day. The goal? Collect a series of clues in order to find Vivienne, Louis Vuitton's flower mascot.
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