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26 Nov 2024

Louis Vuitton launches a game based on puzzles to be solved as a team

Journal du Luxe

The luxury house unveils Enigma, a collaborative quest spread over five days. Presented on Discord until the end of the week, this initiative is intended to mark Louis Vuitton's first anniversary on the social platform.

A little more than a year after its arrival on the network, Louis Vuitton intends to reward the loyalty of its Discord community with the launch of a game designed specifically for its 8000 members.

Presented from November 26 to 30, "Enigma" is a digital quest where the brand offers a riddle to players every day. The goal? Collect a series of clues in order to find Vivienne, Louis Vuitton's flower mascot.

© By Publicis Media Luxe Central Team. 

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