LinkedIn, the new communication Eldorado for luxury brands? According to the latest figures published by the professional social network, in the space of 3 years, the broadcasts of fashion shows have been multiplied by 5 on the platform.

Luxury brands are accelerating their investments on the social network LinkedIn. While Paris Fashion Week is in full swing, more and more major houses are broadcasting the images of their show on this professional network. "In just three years, live show broadcasts on LinkedIn Live have been multiplied by five," details a press release sent by LinkedIn France.

Initiated in 2019 by the LVMH group with the house of Louis Vuitton, these broadcasts are followed by thousands of people. This is a way to maximize the visibility of the event, especially among an audience of working people with high purchasing power. Today, brands such as AMI Paris, Hermès, Dior, Prada and Courrèges use the platform as a means of communication in their own right during Fashion Week.