For the end of year celebrations, the house of Dior has imagined a new way of giving. In collaboration with the Atomic Digital Design agency, the luxury brand has designed gift boxes with QR codes that refer to an augmented reality experience.

To stand out from its competitors and capture the attention of Gen Z, the house of Dior relies on new technologies. For the holidays, it unveils its new gift boxes with an augmented reality experience. This year, each Dior package is equipped with a QR code that can be scanned from the Snapchat application. Instantly, the customer is transported into a poetic universe featuring the motifs of the 2025 cruise collection designed by Pietro Ruffo.