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7 October 2025

Prada accompanies a double world record alongside Red Bull

Journal Du Luxe

The luxury house continues its foray into the world of extreme sports. Through its Prada Linea Rossa line, the brand recently teamed up with Red Bull for a spectacular event: the Red Bull Building Drop, a performance that has just made history with two homologated world records.

An XXL ramp for a new challenge.

With a height of almost 89 meters equivalent to 22 floors, it was - temporarily - the tallest skate ramp in the world. Located in Porto Alegre in southern Brazil, this structure was specially affixed along the façade of the Fernando Ferrari Administrative Center to host the Red Bull Building Drop, a skateboarding challenge organized on September 25 and led by Brazilian champion Sandro Dias.

© By Publicis Media Luxe Central Team. 

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